Disruption

How to put AI to work for Product Marketers

In today's fast-paced business environment, companies are constantly looking for ways to improve their products

The VRIO framework - what it is and how to use it

The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind

The 7 steps to expand to new markets

When expanding your product or service into a new market, there are several key considerations to take into account to be successful

What I learned about disruption from The Last Action Hero and Kick-Ass

Once upon a time (OK, the 80's), action heroes were the biggest superstars in the world. From Mel Gibson's Lethal Weapon to Bruce Willis' Di