Growth

How to put AI to work for Product Marketers

In today's fast-paced business environment, companies are constantly looking for ways to improve their products

The 6 golden rules for product positioning

These six golden rules of product positioning are an essential tool for any business looking to stay ahead in the competitive world of moder

The VRIO framework - what it is and how to use it

The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind

The 7 steps to expand to new markets

When expanding your product or service into a new market, there are several key considerations to take into account to be successful

8 tips for product marketers working on a feature sunset

As a product marketer, you may find yourself in the position of having to sunset a feature. While it's not an ideal situation, there are wa

What I learned about disruption from The Last Action Hero and Kick-Ass

Once upon a time (OK, the 80's), action heroes were the biggest superstars in the world. From Mel Gibson's Lethal Weapon to Bruce Willis' Di