The Art of Crafting a Compelling Product Story
Ready to take your storytelling skills to the next level?
Then grab a cup of coffee, and let's dive into the art of crafting a product stor
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Yair Kivaiko
- Jan 12, 2023
- 5 min
How to put AI to work for Product Marketers
In today's fast-paced business environment, companies are constantly looking for ways to improve their products
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Yair Kivaiko
- Dec 15, 2022
- 2 min
The 6 golden rules for product positioning
These six golden rules of product positioning are an essential tool for any business looking to stay ahead in the competitive world of moder
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Yair Kivaiko
- Nov 15, 2022
- 2 min
The VRIO framework - what it is and how to use it
The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind
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Yair Kivaiko
- Oct 29, 2022
- 3 min
The 7 steps to expand to new markets
When expanding your product or service into a new market, there are several key considerations to take into account to be successful
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