How to | I am Growth

The Art of Crafting a Compelling Product Story

Ready to take your storytelling skills to the next level? Then grab a cup of coffee, and let's dive into the art of crafting a product stor

How to put AI to work for Product Marketers

In today's fast-paced business environment, companies are constantly looking for ways to improve their products

The 6 golden rules for product positioning

These six golden rules of product positioning are an essential tool for any business looking to stay ahead in the competitive world of moder

The VRIO framework - what it is and how to use it

The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind

The 7 steps to expand to new markets

When expanding your product or service into a new market, there are several key considerations to take into account to be successful

How to Nail Product Marketing

As a product marketer, your job is to ensure that your product is positioned correctly and that all of your marketing efforts align with...

Product Market(ing) fit - How to Hire a PMM that'll drive success

The skills required for success in product marketing are diverse and difficult to find in one person.