Product-market fit | I am Growth

The 6 golden rules for product positioning

These six golden rules of product positioning are an essential tool for any business looking to stay ahead in the competitive world of moder

The VRIO framework - what it is and how to use it

The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind

The 7 steps to expand to new markets

When expanding your product or service into a new market, there are several key considerations to take into account to be successful

Product-market fit: What it is and how to find it

Product-market fit is the degree to which a product solves a customer's problem or satisfies a customer's need. In other words, it's the mat