Updated: Sep 18, 2022
The skills required for success in product marketing are diverse and difficult to find in one
person. However, with a little bit of effort, it is possible to find that elusive perfect candidate.
Here are a few tips on how to hire a product marketing manager:
Identify the skills and experience your organization needs. The first step in hiring a product marketing manager is to identify the skills and experience your organization needs. Product marketing managers need to have a deep understanding of both the product they are marketing and the customer they are marketing to. They should also have experience crafting messaging and positioning that resonates with customers. In addition, they should be skilled at creating go-to-market plans, conducting market research, and managing product launches.
Look for someone with a mix of analytical and creative skills. The best product marketing managers are able to see the big picture and also zoom in on the details. They're able to come up with creative solutions to problems and also have the discipline to execute those solutions flawlessly.
Find someone who is a great storyteller. A good product marketing manager will be able to tell the story of your product in a way that is both compelling and accurate. They should be able to distill complex technical jargon into layman's terms and explain why your product is the best solution for your customer's needs.
Look for someone who is passionate about your products and your company. The best product marketing managers are those who believe in your products and your company's mission. They should be excited about coming to work every day and be eager to share their passion with others.
Product marketing managers play a vital role in the success of any company, so it's important that you take the time to find the right person for the job.
By looking for someone with a mix of analytical and creative skills, who is a great storyteller, and who is passionate about your products and company, you will increase your chances of finding the perfect candidate for the job.