The Art of Crafting a Compelling Product Story
Ready to take your storytelling skills to the next level?
Then grab a cup of coffee, and let's dive into the art of crafting a product stor
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Yair Kivaiko
- Jan 12, 2023
- 5 min
How to put AI to work for Product Marketers
In today's fast-paced business environment, companies are constantly looking for ways to improve their products
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Yair Kivaiko
- Dec 15, 2022
- 2 min
The 6 golden rules for product positioning
These six golden rules of product positioning are an essential tool for any business looking to stay ahead in the competitive world of moder
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Yair Kivaiko
- Nov 15, 2022
- 2 min
The VRIO framework - what it is and how to use it
The VRIO framework is a tool that was first developed by Jay Barney in 1991 and has since been used by organizations across a variety of ind
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Yair Kivaiko
- Oct 29, 2022
- 3 min
The 7 steps to expand to new markets
When expanding your product or service into a new market, there are several key considerations to take into account to be successful
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Yair Kivaiko
- Oct 21, 2022
- 3 min
Product-market fit: What it is and how to find it
Product-market fit is the degree to which a product solves a customer's problem or satisfies a customer's need. In other words, it's the mat
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Yair Kivaiko
- Oct 10, 2022
- 4 min
8 tips for product marketers working on a feature sunset
As a product marketer, you may find yourself in the position of having to sunset a feature. While it's not an ideal situation, there are wa
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Yair Kivaiko
- Sep 18, 2022
- 2 min
How to Nail Product Marketing
As a product marketer, your job is to ensure that your product is positioned correctly and that all of your marketing efforts align with...
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Yair Kivaiko
- Sep 12, 2022
- 2 min
Product Market(ing) fit - How to Hire a PMM that'll drive success
The skills required for success in product marketing are diverse and difficult to find in one
person.
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